Hiperdino and Food Aid on Tenerife and the Other Canary Islands: 567,000 Kilograms Donated to Food Banks as Charity.
The Fundación DinoSol strengthens the supermarket chain’s commitment to solidarity and sustainability. Since its inception, this project has served as an example of how companies can lead initiatives that have a real and lasting impact on humanity in the Canary Islands.
People in Need
The Alimentos conVida project, initiated by HiperDino and the Fundación DinoSol in 2024, has provided an impressive 567,387 kilograms of food to support the most vulnerable people. Thanks to this initiative, 33 soup kitchens and social organizations across the Canary Islands have been able to provide food daily to 12,325 individuals.
Alimentos conVida was founded in June 2020 with the goal of reducing food waste in the chain’s stores. Unsellable but still edible products are redistributed to people who need them most. This social initiative has had a significant impact in the fight against inequality by ensuring that fresh products such as fruits, vegetables, meat, fish, and bread remain part of the diet for those in need.
Daily and Sustainable Impact
Thanks to this program, the economic value of the donated goods in 2024 amounted to a remarkable 1,446,417 euros, sourced from the 170 stores and three logistics centers actively involved in the initiative. Beyond its social impact, this initiative also contributes to sustainability, a fundamental pillar in the strategy of HiperDino and Fundación DinoSol.
Since its launch, Alimentos conVida has become a model for how businesses can create lasting and positive impacts. Currently, six full-time employees are dedicated to this project, in addition to the valuable efforts of store staff and logistics center employees. Their daily commitment is crucial to the success and continuity of this initiative.
Improving Lives, Every Day
For HiperDino and the Fundación DinoSol, one of their key missions is to ensure that available resources are used efficiently and converted into opportunities for the most vulnerable. That is why they continue to work on expanding this project, reaffirming their commitment to a fairer and more sustainable society.
Sustainability is integrated into the company strategy, focusing on three core areas: supporting the Canary Islands community and families, offering sustainable products and services, and additionally managing the environment and combating climate change.
About HiperDino
HiperDino was founded in 1985 with 100% Canary Islands capital and has since grown to become the most beloved supermarket chain in the Canary Islands. The company is also the largest employer in the region, with 10,000 employees who work daily to provide customers with an optimal shopping experience. With a policy of low prices, a wide range of products, and high-quality offerings from over 15,000 products, spread across 281 locations and an extensive online store, HiperDino is the best shopping choice for Canary Islands consumers.
The company operates four logistics centers, a dark store (an exclusive preparation facility), and 34 DinoShop franchises. HiperDino makes a significant contribution to the economic and social development of the Canary Islands, accounting for 2.58% of the GDP by the end of 2023. 49.08% of purchases are made from local suppliers. In addition, HiperDino is committed to social projects through the Fundación DinoSol.
Fundación DinoSol
The Fundación DinoSol was established in 2017 by HiperDino to coordinate the company’s social responsibility efforts. The foundation supports employees and their families and is actively engaged in the well-being of the Canary Islands community.
Key initiatives include Alimentos conVida, which provides daily food donations to social organizations benefiting more than 12,000 people. The Canarian Family Aid Program, which has distributed food vouchers worth over 120,000 euros. Inclusion for people with autism, with the Tienda Accesible project designed to enhance the independence of individuals with autism spectrum disorder (ASD).
The foundation collaborates with various organizations to develop social, environmental, and sports projects, further reinforcing its commitment to an inclusive and sustainable future. Additionally, the foundation manages volunteer programs in various sectors, including social care, environmental protection, and sports activities. Hyperdino and food aid on Tenerife is praiseworthy.
These efforts have demonstrated that a more inclusive world is possible and have positioned the Fundación DinoSol as one of the most engaged and responsible foundations in Canary Islands society.
The foundation is a dignified and commendable initiative and cannot be compared to a Michelin-star restaurant.
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Hiperdino and food aid on Tenerife ©
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